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The international school industry

Examining international schools through an economic lens

Yokohama International School, Japan

English

Based upon the results of a quantitative analysis of tuition revenues generated by international schools, it is argued that international schools can be examined in terms of a global multi-billion dollar industry and that business theory can be, and is being, applied in international schools today. This article proposes that international schools are organizations with double bottom lines - one educational and one business - and suggests that only by peering through a set of properly aligned educational and business lenses can a true and clear picture of an international school be obtained.

French

D'après les résultats d'une analyse quantitative sur les revenus générés par les frais de scolarité des établissements scolaires internationaux, il apparaîtrait que ces derniers représentent une industrie mondiale se chiffrant en milliers de milliards de dollars américains. En outre, cette théorie commerciale peut s'appliquer, et est même appliquée, dans les établissements scolaires internationaux de nos jours. Cet article suggère que les établissements scolaires internationaux constituent des organisations ayant une double activité; l'une éducative, l'autre commerciale. Il avance également que ce n'est qu'en trouvant un équilibre entre ces deux perspectives que l'on peut avoir une idée précise de ce que représente un établissement scolaire international.

Spanish

Basándose en los resultados de un análisis cuantitativo de los ingresos que generan las tasas de matriculación en los colegios internacionales, este artículo argumenta que los colegios internacionales pueden considerarse una industria mundial valorada en miles de millones de dólares a la que actualmente puede aplicarse, y de hecho se aplica, la teoría empresarial. Sugiere que los colegios internacionales son organizaciones con dos ejes principales, uno educativo y otro empresarial, y que sólo puede obtenerse una impresión clara y realista de un colegio internacional si se analiza desde una perspectiva educativa y una perspectiva empresarial debidamente alineadas.

Key Words: branding • educational management • industry • international education • international schools • school governance

Journal of Research in International Education, Vol. 5, No. 2, 191-213 (2006)
DOI: 10.1177/1475240906065618


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